<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Sponsored Video 2026 &#8211; BJC TV</title>
	<atom:link href="https://tv.bjcardio.co.uk/tag/sponsored-video-2026/feed/" rel="self" type="application/rss+xml" />
	<link>https://tv.bjcardio.co.uk</link>
	<description>Short video updates for cardiologists</description>
	<lastBuildDate>Mon, 22 Jun 2026 12:40:12 +0000</lastBuildDate>
	<language>en-GB</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.0.2</generator>

<image>
	<url>https://tv.bjcardio.co.uk/wp-content/uploads/2023/06/cropped-favicon-32x32.png</url>
	<title>Sponsored Video 2026 &#8211; BJC TV</title>
	<link>https://tv.bjcardio.co.uk</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Key differences between Kerendia▼ (finerenone) and steroidal MRAs</title>
		<link>https://tv.bjcardio.co.uk/cardiovascular-medicine/key-differences-between-kerendia-and-steroidal-mras/</link>
		
		<dc:creator><![CDATA[jleiwy@omniamed.com]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 14:01:00 +0000</pubDate>
				<category><![CDATA[Cardiovascular medicine]]></category>
		<category><![CDATA[Featured videos #1]]></category>
		<category><![CDATA[Featured Videos #1]]></category>
		<category><![CDATA[SidebarExclude]]></category>
		<category><![CDATA[Sponsored]]></category>
		<category><![CDATA[Sponsored Video 2026]]></category>
		<guid isPermaLink="false">https://tv.bjcardio.co.uk/?p=11756</guid>

					<description><![CDATA[Kerendia is a nonsteroidal mineralocorticoid receptor antagonist (nsMRA) that is clinically and pharmacologically distinct from steroidal MRAs (sMRAs).<sup>1–4</sup>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Prescribing information and adverse event reporting information for Kerendia<sup>®</sup><span style="color: black;">▼</span>(finerenone) can be found <a href="https://pro.bayer.co.uk/sites/g/files/rptbxg291/files/2026-04/kerendia-prescribing-information.pdf" target="_blank" rel="noreferrer noopener nofollow">here</a>.</p>



<h5 class="wp-block-heading">Featuring</h5>



<p class="wp-block-paragraph"><strong>Professor John McMurray</strong>, Professor of Cardiology (Cardiology &amp; Metabolic Health), School of Cardiovascular and Metabolic Health<br><strong>Professor Richard Hobbs</strong>, Mercian Professor of Primary Care, University of Oxford</p>



<h5 class="wp-block-heading">References</h5>



<ol class="wp-block-list">
<li>Piccirillo F, Liporace P, Nusca A <em>et al</em>. Effects of finerenone on cardiovascular and chronic kidney diseases: a new weapon against cardiorenal morbidity and mortality‑a comprehensive review. <em>J Cardiovasc Dev Dis</em> 2023;<strong>10</strong>:236.</li>



<li>Kolkhof P, Jaisser F, Kim S-Y <em>et al</em>. Steroidal and novel non‑steroidal mineralocorticoid receptor antagonists in heart failure and cardiorenal diseases: comparison at bench and bedside. In Bauersachs J <em>et al</em> (eds): Heart failure. Springer International Publishing, Cham, Switzerland, 2017:271–305.</li>



<li>Spironolactone Summary of Product Characteristics. Available at: <a href="https://www.medicines.org.uk/emc/product/12015/smpc#gref" target="_blank" data-type="link" data-id="medicines.org.uk" rel="noreferrer noopener nofollow">https://www.medicines.org.uk/emc/product/12015/smpc#gref</a>.</li>



<li>Eplerenone Summary of Product Characteristics. Available at: <a href="https://www.medicines.org.uk/emc/product/8810/smpc" target="_blank" data-type="link" data-id="medicines.org.uk" rel="noreferrer noopener nofollow">https://www.medicines.org.uk/emc/product/8810/smpc</a>.</li>
</ol>



<p class="wp-block-paragraph"></p>



<div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex">
<div class="wp-block-button is-style-fill"><a class="wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button" href="https://files.omniamed.com/secure/Bayer%20UK/BJC%20TV/Kerendia%20HF%20dosing%20guide.pdf" style="background:linear-gradient(135deg,rgb(64,224,181) 0%,rgb(64,173,224) 100%)" target="_blank" rel="noreferrer noopener nofollow">DOWNLOAD OUR DOSING GUIDE</a></div>
</div>



<p class="wp-block-paragraph"></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>&#8220;Treatment Limbo&#8221; – what is it and how can we avoid it?</title>
		<link>https://tv.bjcardio.co.uk/lipids-2/treatment-limbo-what-is-it-and-how-can-we-avoid-it/</link>
		
		<dc:creator><![CDATA[jleiwy@omniamed.com]]></dc:creator>
		<pubDate>Tue, 11 Nov 2025 12:15:00 +0000</pubDate>
				<category><![CDATA[Lipids]]></category>
		<category><![CDATA[Featured Videos #1]]></category>
		<category><![CDATA[SidebarExclude]]></category>
		<category><![CDATA[Sponsored Video 2026]]></category>
		<guid isPermaLink="false">https://tv.bjcardio.co.uk/?p=10417</guid>

					<description><![CDATA[Dr Adie Viljoen and Dr Mohamed Elnaggar address the challenge of “Treatment Limbo”, in dyslipidaemia management, where patients fail to achieve low-density lipoprotein cholesterol (LDL-C) targets yet remain ineligible for advanced therapies. They introduce a guideline-aligned, alternative approach that tailors treatment to baseline LDL-C and distance to goal, supporting timely intervention and helping to reduce the risk of recurrent cardiovascular events.]]></description>
										<content:encoded><![CDATA[
<h5 class="wp-block-heading">Further resource</h5>



<p class="wp-block-paragraph"><a href="https://resources.bjcardio.co.uk/staying-on-track-on-demand/" rel="nofollow noopener" target="_blank">Watch a full-length on-demand video and explore other educational materials, designed to further your understanding of avoiding treatment limbo and alternative approaches to managing dyslipidaemia</a>.</p>



<p class="wp-block-paragraph"><a href="https://pro.campus.sanofi/dam/jcr:55f30477-c7e2-49c0-8cfc-16966f28d4c2/Praluent%20PI%20UK.pdf" rel="nofollow noopener" target="_blank">Click here</a> to access prescribing information and adverse event reporting information for Praluent® (alirocumab).</p>



<p class="wp-block-paragraph"></p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
