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<channel>
	<title>Sponsored &#8211; BJC TV</title>
	<atom:link href="https://tv.bjcardio.co.uk/tag/sponsored/feed/" rel="self" type="application/rss+xml" />
	<link>https://tv.bjcardio.co.uk</link>
	<description>Short video updates for cardiologists</description>
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	<url>https://tv.bjcardio.co.uk/wp-content/uploads/2023/06/cropped-favicon-32x32.png</url>
	<title>Sponsored &#8211; BJC TV</title>
	<link>https://tv.bjcardio.co.uk</link>
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	<item>
		<title>Key differences between Kerendia▼ (finerenone) and steroidal MRAs</title>
		<link>https://tv.bjcardio.co.uk/cardiovascular-medicine/key-differences-between-kerendia-and-steroidal-mras/</link>
		
		<dc:creator><![CDATA[jleiwy@omniamed.com]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 14:01:00 +0000</pubDate>
				<category><![CDATA[Cardiovascular medicine]]></category>
		<category><![CDATA[Featured videos #1]]></category>
		<category><![CDATA[Featured Videos #1]]></category>
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		<category><![CDATA[Sponsored Video 2026]]></category>
		<guid isPermaLink="false">https://tv.bjcardio.co.uk/?p=11756</guid>

					<description><![CDATA[Kerendia is a nonsteroidal mineralocorticoid receptor antagonist (nsMRA) that is clinically and pharmacologically distinct from steroidal MRAs (sMRAs).<sup>1–4</sup>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Prescribing information and adverse event reporting information for Kerendia<sup>®</sup><span style="color: black;">▼</span>(finerenone) can be found <a href="https://pro.bayer.co.uk/sites/g/files/rptbxg291/files/2026-04/kerendia-prescribing-information.pdf" target="_blank" rel="noreferrer noopener nofollow">here</a>.</p>



<h5 class="wp-block-heading">Featuring</h5>



<p class="wp-block-paragraph"><strong>Professor John McMurray</strong>, Professor of Cardiology (Cardiology &amp; Metabolic Health), School of Cardiovascular and Metabolic Health<br><strong>Professor Richard Hobbs</strong>, Mercian Professor of Primary Care, University of Oxford</p>



<h5 class="wp-block-heading">References</h5>



<ol class="wp-block-list">
<li>Piccirillo F, Liporace P, Nusca A <em>et al</em>. Effects of finerenone on cardiovascular and chronic kidney diseases: a new weapon against cardiorenal morbidity and mortality‑a comprehensive review. <em>J Cardiovasc Dev Dis</em> 2023;<strong>10</strong>:236.</li>



<li>Kolkhof P, Jaisser F, Kim S-Y <em>et al</em>. Steroidal and novel non‑steroidal mineralocorticoid receptor antagonists in heart failure and cardiorenal diseases: comparison at bench and bedside. In Bauersachs J <em>et al</em> (eds): Heart failure. Springer International Publishing, Cham, Switzerland, 2017:271–305.</li>



<li>Spironolactone Summary of Product Characteristics. Available at: <a href="https://www.medicines.org.uk/emc/product/12015/smpc#gref" target="_blank" data-type="link" data-id="medicines.org.uk" rel="noreferrer noopener nofollow">https://www.medicines.org.uk/emc/product/12015/smpc#gref</a>.</li>



<li>Eplerenone Summary of Product Characteristics. Available at: <a href="https://www.medicines.org.uk/emc/product/8810/smpc" target="_blank" data-type="link" data-id="medicines.org.uk" rel="noreferrer noopener nofollow">https://www.medicines.org.uk/emc/product/8810/smpc</a>.</li>
</ol>



<p class="wp-block-paragraph"></p>



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<div class="wp-block-button is-style-fill"><a class="wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button" href="https://files.omniamed.com/secure/Bayer%20UK/BJC%20TV/Kerendia%20HF%20dosing%20guide.pdf" style="background:linear-gradient(135deg,rgb(64,224,181) 0%,rgb(64,173,224) 100%)" target="_blank" rel="noreferrer noopener nofollow">DOWNLOAD OUR DOSING GUIDE</a></div>
</div>



<p class="wp-block-paragraph"></p>
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		<item>
		<title>Exploring cardiac amyloidosis: Diagnosis, treatment, and best practices</title>
		<link>https://tv.bjcardio.co.uk/cardiovascular-medicine/exploring-cardiac-amyloidosis-diagnosis-treatment-and-best-practices/</link>
		
		<dc:creator><![CDATA[jleiwy@omniamed.com]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 14:18:46 +0000</pubDate>
				<category><![CDATA[Amyloidosis]]></category>
		<category><![CDATA[Cardiovascular medicine]]></category>
		<category><![CDATA[Featured videos]]></category>
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		<category><![CDATA[Exploring cardiac amyloidosis]]></category>
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		<guid isPermaLink="false">https://tv.bjcardio.co.uk/?p=10283</guid>

					<description><![CDATA[Studies report up to 18% (n/N = 9/49) of patients aged ≥60 years old with heart failure with preserved ejection fraction (HFpEF) had transthyretin amyloid cardiomyopathy (ATTR-CM), one of the main types of cardiac amyloidosis.<sup>1</sup> Clinical expert Dr Kate Gatenby highlights this and gives an overview of the causes, diagnosis and best practices in the management of patients with ATTR-CM.]]></description>
										<content:encoded><![CDATA[
<h5 class="wp-block-heading">Reference</h5>



<ol class="wp-block-list">
<li>Bennani SY <em>et al</em>. <em>Int J Cardiovasc Imaging</em> 2016;<strong>32</strong>:1403–13</li>
</ol>



<p class="wp-block-paragraph"></p>
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		<title>The barriers to early diagnosis of cardiac amyloidosis in women</title>
		<link>https://tv.bjcardio.co.uk/featured-videos-1/the-barriers-to-early-diagnosis-of-cardiac-amyloidosis-in-women/</link>
		
		<dc:creator><![CDATA[jleiwy@omniamed.com]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 08:18:37 +0000</pubDate>
				<category><![CDATA[Educational material from Pfizer]]></category>
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					<description><![CDATA[In this short video, Professor Fontana discusses the barriers women face in the diagnosis of cardiac amyloidosis.]]></description>
										<content:encoded><![CDATA[
<h5 class="wp-block-heading">Speaker</h5>



<p class="wp-block-paragraph"><strong>Professor Marianna Fontana</strong>, Professor of Cardiology and Honorary Consultant Cardiologist at the National Amyloidosis Centre, University College London</p>



<p class="wp-block-paragraph">For more expert-led non-promotional content on heart failure, cardiac amyloidosis and ATTR-CM, please visit the <a href="https://www.pfizermedical.co.uk/therapy-areas/cardiovascular" rel="nofollow noopener" target="_blank">Pfizer Medical website</a>. Clicking this link will redirect you to the Pfizer Medical website, a non-promotional website developed and funded by Pfizer Ltd. for UK healthcare professionals.</p>



<p class="wp-block-paragraph">Abbreviation:<br>ATTR-CM: Transthyretin amyloid cardiomyopathy.</p>



<p style="color: black; font-size: 14px; margin-top: 20px;">PP-UNP-GBR-14079 | March 2026</p>



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		<item>
		<title>British Society of Echocardiography guideline for the TTE assessment of cardiac amyloidosis and the role of ECHO in monitoring disease progression in cardiac amyloidosis</title>
		<link>https://tv.bjcardio.co.uk/featured-videos-1/british-society-of-echocardiography-guideline-for-the-tte-assessment-of-cardiac-amyloidosis-and-the-role-of-echo-in-monitoring-disease-progression-in-cardiac-amyloidosis/</link>
					<comments>https://tv.bjcardio.co.uk/featured-videos-1/british-society-of-echocardiography-guideline-for-the-tte-assessment-of-cardiac-amyloidosis-and-the-role-of-echo-in-monitoring-disease-progression-in-cardiac-amyloidosis/#comments</comments>
		
		<dc:creator><![CDATA[jleiwy@omniamed.com]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 08:16:57 +0000</pubDate>
				<category><![CDATA[Educational material from Pfizer]]></category>
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		<guid isPermaLink="false">https://tv.bjcardio.co.uk/?p=11298</guid>

					<description><![CDATA[In this short video, Dr Moody discusses the British Society of Echocardiography guidelines for the TTE assessment of cardiac amyloidosis, and monitoring disease progression.]]></description>
										<content:encoded><![CDATA[
<h5 class="wp-block-heading">Speaker</h5>



<p class="wp-block-paragraph"><strong>Dr William E Moody,</strong> Consultant Cardiologist, Queen Elizabeth Hospital, Birmingham</p>



<p class="wp-block-paragraph">For more expert-led non-promotional content on heart failure, cardiac amyloidosis and transthyretin amyloid cardiomyopathy, please visit the <a href="https://www.pfizermedical.co.uk/therapy-areas/cardiovascular" rel="nofollow noopener" target="_blank">Pfizer Medical website</a>. Clicking this link will redirect you to the Pfizer Medical website, a non-promotional website developed and funded by Pfizer Ltd. for UK healthcare professionals.</p>



<h5 class="wp-block-heading">Reference</h5>



<p class="wp-block-paragraph">Moody, William E <em>et al</em>. “British Society of Echocardiography guideline for the transthoracic echocardiographic assessment of cardiac amyloidosis.” Echo research and practice vol. 10,1 13. 31 Aug. 2023, doi:10.1186/s44156-023-00028-7</p>



<p class="wp-block-paragraph">Abbreviations:<br>ECHO: echocardiography; TTE: transthoracic echocardiography.</p>



<p style="color: black; font-size: 14px; margin-top: 20px;">PP-UNP-GBR-14075 | March 2026</p>



<p class="wp-block-paragraph"></p>
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					<wfw:commentRss>https://tv.bjcardio.co.uk/featured-videos-1/british-society-of-echocardiography-guideline-for-the-tte-assessment-of-cardiac-amyloidosis-and-the-role-of-echo-in-monitoring-disease-progression-in-cardiac-amyloidosis/feed/</wfw:commentRss>
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		<item>
		<title>Rapid up-titration of heart failure therapies: practice strategies for adopting a STRONG-HF pathway in the UK</title>
		<link>https://tv.bjcardio.co.uk/cardiovascular-medicine/rapid-up-titration-of-heart-failure-therapies-practice-strategies-for-adopting-a-strong-hf-pathway-in-the-uk/</link>
		
		<dc:creator><![CDATA[jleiwy@omniamed.com]]></dc:creator>
		<pubDate>Tue, 02 Dec 2025 16:10:12 +0000</pubDate>
				<category><![CDATA[Cardiology workforce]]></category>
		<category><![CDATA[Cardiovascular medicine]]></category>
		<category><![CDATA[Featured videos #1]]></category>
		<category><![CDATA[Heart failure]]></category>
		<category><![CDATA[Featured Videos #1]]></category>
		<category><![CDATA[Sponsored]]></category>
		<category><![CDATA[Three Sponsors]]></category>
		<guid isPermaLink="false">https://tv.bjcardio.co.uk/?p=10794</guid>

					<description><![CDATA[Dr Rajiv Sankaranarayanan, Consultant Cardiologist, University Hospitals Liverpool is joined by Dr Parin Shah, Consultant Cardiologist, Swansea Bay University Health Board and Matthew Sunter, Lead Heart Failure Nurse, St. George's University Hospital, London as they share how they’ve implemented and adapted the STRONG-HF<sup>1</sup> pathway to improve heart failure care. They discuss early patient identification, rapid optimisation, and collaborative follow-up models tailored to local needs. Through shared learning and teamwork across disciplines, each centre has refined its approach to deliver more efficient, patient-centred heart failure management.]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">To learn more about STRONG-HF and NT-proBNP testing <a href="https://diagnostics.roche.com/gb/en/article-listing/health-topics/cardiac/strong-hf-biomarker-led-post-acute-hf-treatment.html?utm_source=thirdparty&amp;utm_medium=video&amp;utm_campaign=Strong_HF_DIA-00177-24-P0090&amp;utm_content=&amp;utm_term=BJC" data-type="link" data-id="https://diagnostics.roche.com/gb/en/article-listing/health-topics/cardiac/strong-hf-biomarker-led-post-acute-hf-treatment.html?utm_source=thirdparty&amp;utm_medium=video&amp;utm_campaign=Strong_HF_DIA-00177-24-P0090&amp;utm_content=&amp;utm_term=BJC" rel="nofollow noopener" target="_blank">click here</a>.</p>



<h5 class="wp-block-heading">References</h5>



<ol class="wp-block-list">
<li>Mebazaa A <em>et al</em>. <em>Lancet</em> 2022;<strong>400</strong>:1938–52</li>
</ol>



<p class="wp-block-paragraph"></p>
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		<title>Heart Failure Foundation Course: Managing renal function in people with heart failure with reduced ejection fraction</title>
		<link>https://tv.bjcardio.co.uk/renal-medicine/heart-failure-foundation-course-managing-renal-function-in-people-with-heart-failure-with-reduced-ejection-fraction/</link>
		
		<dc:creator><![CDATA[jleiwy@omniamed.com]]></dc:creator>
		<pubDate>Wed, 29 Oct 2025 15:27:50 +0000</pubDate>
				<category><![CDATA[Featured videos #1]]></category>
		<category><![CDATA[Heart failure]]></category>
		<category><![CDATA[Renal medicine]]></category>
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		<guid isPermaLink="false">https://tv.bjcardio.co.uk/?p=10344</guid>

					<description><![CDATA[Dr Will Petchey (Consultant Nephrologist, West Suffolk and Cambridge University Hospital Trusts) summarises the third session of the Heart Failure Foundation Course 2025, which explores the critical link between heart and kidney health in managing heart failure with reduced ejection fraction.]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><a href="https://resources.gpnotebook.com/heart-failure-foundation-course-hffc-2025-on-demand/" rel="nofollow noopener" target="_blank">Watch the full on-demand video and the other videos in this series on the Heart Failure Foundation Course 2025 resource site</a>.</p>



<p style="text-align: center; border-width:1px; padding:5px;">Adverse events should be reported. Reporting forms and information can be found at <a href="http://www.mhra.gov.uk/yellowcard" target="_blank" rel="noreferrer noopener nofollow">www.mhra.gov.uk/yellowcard</a>. Adverse events should also be reported to Novartis online through the pharmacovigilance intake (PVI) tool at <a href="http://www.novartis.com/report" target="_blank" rel="noreferrer noopener nofollow">www.novartis.com/report</a> or alternatively email <a href="mailto:medinfo.uk@novartis.com" target="_blank" rel="noreferrer noopener">medinfo.uk@novartis.com</a> or call 01276 698370.</p>



<p class="wp-block-paragraph"></p>
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		<title>Heart Failure Foundation Course: Optimising treatment for people with chronic heart failure with reduced ejection fraction</title>
		<link>https://tv.bjcardio.co.uk/featured-videos-1/heart-failure-foundation-course-optimising-treatment-for-people-with-chronic-heart-failure-with-reduced-ejection-fraction/</link>
		
		<dc:creator><![CDATA[jleiwy@omniamed.com]]></dc:creator>
		<pubDate>Wed, 29 Oct 2025 15:26:36 +0000</pubDate>
				<category><![CDATA[Featured videos #1]]></category>
		<category><![CDATA[Heart failure]]></category>
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		<guid isPermaLink="false">https://tv.bjcardio.co.uk/?p=10324</guid>

					<description><![CDATA[Professor Jawad Khan (Consultant Interventional Cardiologist and Director of Medical Education, Sandwell and West Birmingham NHS Trust) introduces the second session of the Heart Failure Foundation Course 2025, which explores available treatment options and the practicalities of rapid uptitration of guideline-directed medication for patients with chronic heart failure with reduced ejection fraction.]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><a href="https://resources.gpnotebook.com/heart-failure-foundation-course-hffc-2025-on-demand/" rel="nofollow noopener" target="_blank">Watch the full on-demand video and the other videos in this series on the Heart Failure Foundation Course 2025 resource site</a>.</p>



<p style="text-align: center; border-width:1px; padding:5px;">Adverse events should be reported. Reporting forms and information can be found at <a href="http://www.mhra.gov.uk/yellowcard" target="_blank" rel="noreferrer noopener nofollow">www.mhra.gov.uk/yellowcard</a>. Adverse events should also be reported to Novartis online through the pharmacovigilance intake (PVI) tool at <a href="http://www.novartis.com/report" target="_blank" rel="noreferrer noopener nofollow">www.novartis.com/report</a> or alternatively email <a href="mailto:medinfo.uk@novartis.com" target="_blank" rel="noreferrer noopener">medinfo.uk@novartis.com</a> or call 01276 698370.</p>



<p class="wp-block-paragraph"></p>
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		<title>Heart Failure Foundation Course: Chronic heart failure with reduced ejection fraction: Burden, symptoms and diagnosis</title>
		<link>https://tv.bjcardio.co.uk/featured-videos-1/heart-failure-foundation-course-chronic-heart-failure-with-reduced-ejection-fraction-burden-symptoms-and-diagnosis/</link>
		
		<dc:creator><![CDATA[jleiwy@omniamed.com]]></dc:creator>
		<pubDate>Wed, 29 Oct 2025 15:25:10 +0000</pubDate>
				<category><![CDATA[Featured videos #1]]></category>
		<category><![CDATA[Heart failure]]></category>
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					<description><![CDATA[Maggie Simpson (Registered Nurse, NHS Scotland) introduces the first session of the Heart Failure Foundation Course 2025. This session explores the burden and symptoms of chronic heart failure with reduced ejection fraction, as well as the key steps involved in diagnosing the condition.]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><a href="https://resources.gpnotebook.com/heart-failure-foundation-course-hffc-2025-on-demand/" rel="nofollow noopener" target="_blank">Watch the full on-demand video and the other videos in this series on the Heart Failure Foundation Course 2025 resource site</a>.</p>



<p style="text-align:center;border-width:1px;padding:5px;">Adverse events should be reported. Reporting forms and information can be found at <a href="http://www.mhra.gov.uk/yellowcard" rel="nofollow noopener" target="_blank">www.mhra.gov.uk/yellowcard</a>. Adverse events should also be reported to Novartis online through the pharmacovigilance intake (PVI) tool at <a href="http://www.novartis.com/report" rel="nofollow noopener" target="_blank">www.novartis.com/report</a> or alternatively email <a href="mailto:medinfo.uk@novartis.com" target="_blank" rel="noreferrer noopener">medinfo.uk@novartis.com</a> or call 01276 698370.</p>



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		<title>Treatments to improve cardiorenal outcomes in CKD. ‘Known knowns and known unknowns&#8217;</title>
		<link>https://tv.bjcardio.co.uk/uncategorized/treatments-to-improve-cardiorenal-outcomes-in-ckd-known-knowns-and-known-unknowns/</link>
		
		<dc:creator><![CDATA[1.0 user]]></dc:creator>
		<pubDate>Thu, 10 Oct 2024 12:35:35 +0000</pubDate>
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		<guid isPermaLink="false">https://tv.bjcardio.co.uk/?p=9659</guid>

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		<title>Cardiorenal changes in later life</title>
		<link>https://tv.bjcardio.co.uk/uncategorized/cardiorenal-changes-in-later-life/</link>
		
		<dc:creator><![CDATA[1.0 user]]></dc:creator>
		<pubDate>Thu, 10 Oct 2024 11:49:25 +0000</pubDate>
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